Services
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“Journalists to Go” Project
- A community of seasoned journalists who are “doing journalism differently”
- Companies and organizations access veteran journalists with proven track records
- Journalists, organizations and news outlets are matched to fulfill the needs of the client in media and media services
- Journalists network with professionals all over the world to strengthen the community
- Journalists are able to take advantage of the latest technology and learn from each other
Coaching/Training
- Burgeoning journalists get a chance to learn from the best in the business
- Non-journalists, businesspeople, authors, artists learn how to strengthen their messaging and attract a new audience
- We help with proper training and instructions develop their media savvy
- Experts work one-on-one with clients to make sure their needs are fulfilled
- Professional assessments are used to determine the clients behavioral style and values to reach maximum effectiveness
Journalism Education
- Beginning journalists learn from some of the best in the business on how to use various media platforms to communicate
- Mid-career journalists and writers learn what to do to advance their career and determine their eventual career track
- College classes at top institutions like Northwestern and Emory have benefited from the experiences and instruction from quality, credentialed journalists
- Ethics and legal considerations are given top attention in all projects
Media Strategy and Training
- If you control the message, you control the mind. Proper media messaging is the hallmark of any successful enterprise
- All media are not created equal. Clients learn what media platform is most effective for communicating their message and attract audiences and customers
- A powerful media strategy allows clients to maximize their potential and contact their target audience
- Professional writing and presentation services
- Create media that you control without depending on outside resources
Professional Speaker
- Sidmel is a nationally known speaker and media expert who is in demand across the country.
- Speeches and presentations are tailored for specific audiences
- Appearances and speeches have already been documented and covered in the national media
- Presentations are also available for various educational institutions from elementary through graduate schools.
Media Production and Services
- Top level media presentations developed from conception to implementation
- Quality production teams design a program to fit any budget
- Duplication services available
- Social networking design and implementation available
- All projects completed with the client’s image and outreach in mind.
Top qualities: Great Results, Personable, Good Value
“Thanks to my media expert Sidmel Estes and her company BreakThrough Inc. for providing superior media services for me and my company. She’s a veteran journalist with insider contacts to media all over the country. Sid knows how to make media work for you rather than you working for the media. Thanks to Sid, book publicity and sales are skyrocketing. Need help getting the media to seek you out? Talk to Sid, because she really believes that everyone needs a breakthrough!-Barbara Giamarco, Business Expert
